However, this time around, customers will actually have to shell out more money to score the popular deal. The deal only includes sandwiches, no chips or drinks are included. But it has encountered several problems in the years since it was first introduced. Ultimately, Subway required its franchise owners to start measuring the bread to ensure all of its heroes met the required length.
Since then, the price of most subs has continued to climb. Even though the darkness that was his personal life has nothing to do with Subway directly, the strong feelings and connections between the brand and its spokesman's actions were undeniable. Advertising professionals like the consultants of Landor Associates said it was inevitable that, at least for a while, the brand would be linked to the exploitation of children.
The connection was made worse with just how much Subway had relied on Fogle to promote its healthy image and how long his campaign had lasted: a whopping 15 years.
It was still going strong when he was arrested. A new ad was released on the same day his home was raided. But Fogle obviously wasn't the only reason Subway's financials were falling. Business Insider took a look at what Subway was doing wrong , and it's a long list that starts with overexpansion. In spite of opening new U.
Erratic growth isn't something that any chain wants to see, and establishing new, successful locations without overreaching is a critical step in the business plan that Subway had completely missed on.
Subway's other money woes didn't help either. It's critical keep up with current trends. Because Subway was way ahead of the game in terms of making healthy offerings and advertising a sort of anti-McDonald's where people could go to get a decently healthy meal with all the speed of a Burger King, they were happy enough to simply maintain that place.
Other chains like Panera Bread and Chipotle started popping up and staking their reputations on fresher ingredients with fewer additives than Subway used. Want more stories from The Goods by Vox? Sign up for our newsletter here. Our mission has never been more vital than it is in this moment: to empower through understanding. Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all.
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By choosing I Accept , you consent to our use of cookies and other tracking technologies. Reddit Pocket Flipboard Email. The venerable footlong, in Meanwhile, competition has only increased.
It is, perhaps, too good for this world. Next Up In The Goods. Delivered Fridays. That could be as simple as breaking you off a piece of that Kit Kat bar, the constantly repeating meows of Meow Mix, or something as simple as hearing "by Mennen. At least, that was the case until today. So sing away. Starting on Tuesday, June 16, you can hit up a participating sub slinger to get any footlong sub for five bucks when you order two of them.
Unfortunately, the deal's not available for delivery.
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