In the book, Unlimited Power: The New Science of Personal Achievement , Tony Robbins shares his perspective on why persuasion is the most important skill you can develop. You can direct your life or be directed. This book has really been about persuasion. The people in power are the persuaders. The people without power simply act on the images and commands that are directed their way. If you can communicate what you have to offer, you can create great change.
Tony Robbins writes:. Persuasion may be the ultimate skill for creating change. You can have an idea or a product that can change the world, but without the power to persuade, you have nothing. Communicating what you have to offer is what life is all about.
At one of his seminars, Tony Robbins devised a challenge where his students needed to find a way to get to a specific destination, safe and sound, with nothing more than the clothes on their back. I got everyone in the course together at eleven-thirty at night and told them to give me their keys, their cash, their credit cards, their wallets — everything but the clothes on their backs. I told them to take excellent care of themselves, to use their skill to arrive healthfully in Phoenix, find a nice place to stay, eat well, and use their persuasion skills in any other ways that seemed effective and empowering, both for themselves and for others.
One woman went to a large department store and without any identification at all, got credit cards she used on the spot. Of the people who went out, about 80 percent were able to get a job, and 7 people got three or more jobs in that one day. The point of this exercise was to show these people that they needed nothing more than their own resourceful behaviors and skills to find their way around — without all the usual support systems such as transportation, money, reputation, contracts, credit, and so on — and the majority of them had one of the most powerful and enjoyable days of their lives.
They all made great friends and helped hundreds of people. Are you practicing your personal power? Who are you helping? Are you sharing your gifts with the world? When you are a business owner, one of the most important things about running a business is being able to convince people to buy your product, using a combination of mental, physical and emotional props to ensure the sale.
And while being effective in the art of persuasion can often be viewed as just one step away from crossing over into manipulation , the ability to be persuasive in and of itself is not a bad thing — not in the slightest! It can be used by parents to get children to do things that they normally would not want to do such as cleaning their rooms or eating vegetables.
Or to help get the most out of your employees at work. It can also be used in friendships and families to push one party into doing something good, like helping the elderly neighbor carrying in her groceries. Persuasion does mean laying out a clear, logical case for why someone should do something, explaining the facts and letting people draw their own conclusions. Here are a few quick tips on how you can become more persuasive, in either personal or professional settings:.
By now you should have a good idea of why you need to be persuasive. At the end of the day, top notch persuaders lay out a bulletproof logical case. But they know how important emotion is to the presentation and delivery. Topics: Professional Development , Communications. What does it mean to be Persuasive? Why does persuasion have a negative connotation? Here are a few quick tips on how you can become more persuasive, in either personal or professional settings: Do your research.
In order to persuade someone effectively, you need to establish credibility. By doing your homework, presenting pertinent facts, and coming across as an expert in the field, people will be much more receptive to your message. Be a good listener. Being a good listener means giving people your full attention. Look them in the eye and repeat their name throughout the conversation.
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