United States. The Netherlands. Sonos Headquarters Executive Team. Chief Executive Officer Lorem Ipsum is simply dummy text of the printing and typesetting industry. Chief Product Officer Lorem Ipsum is simply dummy text of the printing and typesetting industry. Chief Commercial Officer Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Anna Fraser. Chief People Officer. David Perri. Chief Operations Officer. Brittany Bagley. Chief Financial Officer. Eddie Lazarus. The smart home sound system. Our DNA : The connected home. Learn more. How It Started : Pioneers of wireless audio. Social Impact : Sonos Soundwaves Sonos Soundwaves supports quality music education around the world, providing children in need with opportunities to think creatively, raise academic achievement, develop social skills, and prepare for successful futures.
Careers : Help us invent the future. The industry reaction along the way was electric, featuring a demo at the D: All Things Digital conference that put Sonos on the map. Breakthrough music experiences often debut with certain signature songs. How about Sonos? But getting the experience just right for customers required a more practical approach to selecting songs for testing, dictated by the early days of scrolling through long alphabetical-order lists of songs and bands.
The most-played band: 10, Maniacs. It was our first meeting with this company, and it was before our launch. We had our Zone Players up and running, our controllers up and running — and one of their guys took our controller and bolted from the conference room. Totally took us by surprise. A few minutes later, he comes back with the controller, all out of breath. And it did. Sonos had committed to a Fall ship schedule for its first products, and co-founder Trung Mai had spent most of hopscotching across Asia with foam models of the hardware to find the right contract manufacturer.
Once secured, Jonathan Lang jumped in and took over responsibility for overseeing the factory lines — another career first for him. John and the leadership team let me make the right decision. At long last, on 27 January , Sonos shipped its first product, the ZP Industry accolades, strong product reviews, and positive media coverage followed soon after, and sustained over the first months and years of availability.
Reviewers lauded its simplicity of set-up, design, reliability, and great sound. Instead, sales were decent, but not amazing. As Tom Cullen described to Fortune in a profile on the company:. Some staffers, including Cullen, borrowed money from friends and resorted to paying employees out-of-pocket [Trung Mai, in particular, did this more than once, according to Cullen]. Sonos determinedly stayed the course, making key bets on next-generation systems and technologies with the conviction that consumers would catch up.
Its second- and third-generation systems were efforts towards streaming direct to its players, taking the PC entirely out of the equation. They started in , with Rhapsody as its first music service. It was a big turning point for the company, and it was not at all obvious at the time. Android users got their Sonos app in , and Sonos phased out its own controller hardware in Their hopes for sustained, strong sales growth were realised.
This also marked a more decisive shift towards continual software upgrades for ongoing improvement in the products, an ever-more-exacting focus on sound quality, and closer relationships with recording artists and others in the creative community.
Those relationships took Sonos to a new dimension as a company. Sonos recognised that making music sound great in the home means asking the makers how they want their music to sound. Sonos quickly learned that, as exacting as its engineers and designers might be, there are no more demanding critics than musicians. Sonos established early testing and feedback processes for its products with the creative community, involving producers, musicians, and composers.
Every room sounds different, so you need someone to come in and EQ those speakers for the space. So I suggested to John, the founder of Sonos, that it would be interesting if there were a way to make that same technology available for everybody.
Sonos as a brand and company built a sturdy foundation in those first years, when its culture first took shape — one that puts the experience first, is relentlessly progressive, and one where people treat their customers as they would want to be treated. It continues to attract world-class talent looking to be pioneers, who are willing to push themselves to break new ground, within a set of principles established in A by-product of these principles is, without hyperbole, a fanatical obsession about quality.
The right way to design is from the inside out. You start with the customer. Hone in on the key areas where you are trying to make a difference and make it special.
Not many companies will go to the extreme of developing a new plastic resin, which Sonos did to help eliminate vibration and improve the versatility of its subwoofers and speakers. An inseparable element of this exacting environment of creativity and precision is an unapologetic belief in protecting invention. At Sonos, engineers and designers have maintained an enduring appreciation for IP rights as a basis for competition, industry partnership, and innovation.
Amidst all this pursuit of technical excellence, Sonos has kept its eye on its mission to fill every home with music.
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